Taking a category leader to the next level.
Project:
Next Level Apparel rebrand
Company:
JAM
Role:
Creative Director
Year:
2024
Next Level Apparel is a leading manufacturer of premium blank apparel, selling t-shirts and other apparel to a range of customers including large clothing brands and distributors looking for scale and inventory, printers and designers looking for the ideal garment for their designs, and small business owners looking for a way to gain visibility for their brands. Operating a brand that is literally unbranded poses many challenges. As a result, they had a much loved product, but lacked the brand recognition of competition.
As Chief Creative Officer of JAM, I worked directly with the client throughout all phases of the project; from the initial proposal, through onboarding, strategy, and creative execution. The result was an updated positioning, logo, visual identity system, and messaging focused around the needs of key distributors and partners, yet also capable of providing the needed brand recognition to end-customers.
