A brand is all you need.
Project:
Amazon Music brand refresh
Company:
Amazon
Role:
Design Director, Brand
Year:
2018
In 2018, Amazon music was the number three streaming service in the world with 24 million subscribers globally. However, Amazon Music faced challenges in brand awareness relative to the more established players in the streaming market.
Globally distributed teams, partners, and artists needed guidelines for how to present and leverage the brand. Amazon Music was at a critical inflection point of exponential growth, and required a cohesive and clearly communicated brand identity in order to scale.
Working closely with Amazon Music product and marketing leadership as well as with campaign creative leads, my team developed an updated brand identity for Amazon Music—ensuring its alignment with key Amazon brands—as well as a brand blueprint to align creative and product teams working across the brand, globally.
